JOB NUMBER: JB04342
VACANCY NUMBER: ADV05371
SHARE: https://www.careers.msccruises.com/vacancy/ADV05371/social-content-creator-consultant-geneva
ORGANIZATION: MSC Cruises S.A.
BUSINESS AREA: Office
LINE MANAGER: Head of Social Media
Reporting into the Head of Social Media, the Social Content Creator is a passionate user and creator of social media content, and understands how to produce brand-compelling and engaging content. The Creator will be responsible for capturing/editing content, developing image and design mocks, in addition to briefing more hero content ideas to the agency. Above all, the Content Creator is knowledgeable and able to stay aware of the latest social media trends, enjoying the process of recreating them to tell brand stories and purpose. Collaborating with a growing and ambitious in-house social media team, the ultimate role of the Creator is to bring to life the luxury world of MSC Cruises through a social lens.
•Concept, edit and produce social media-first content for MSC Cruises across its owned social media channels – Instagram, Facebook, TikTok and YouTube
•Partner with the Social Editorial Manager in developing a global editorial plan
•Brainstorm with the wider Corporate Social Media team to develop content ideas that increase reach, engagement and brand awareness
•Support in photography and simple design content for all social channels
•Brief and guide external agency on social content execution – evaluating content proposals for brand suitability
•Produce reactive content in response to social media trends and cultural moments
•Shoot video and static content across the MSC Cruises fleet, as per production needs and requirements
•Liaise and support in all influencer and content creator workstream activities – from reviewing and sourcing ideas, to final talent briefing
•Work with other departments (Brand, Digital, Comms, CRM) in the efforts of developing master content, intended for distribution to local markets around the world
•The ability to travel is required for this role, involving frequent visits on board our ships
•Fluent in English - strong verbal and written communication skills
•A degree preferably in Communications, Marketing, Business, New Media or Public Relations
•Superior communication skill including verbal, written and copywriting skills
•Experience with Canva, Adobe Suite or alternative video editing software
•Photo and video production capabilities including simple equipment shooting and (in-platform and out-of-platform) editing such as supers and audio syncing
•Experience in creating social media content for consumer brands
•Ability to manage and deliver multiple projects at once alongside day-to-day operations and tasks
•Data conscientiousness – the ability to review and evaluate internal dashboards for trends of performance, and use insights to steer future production deliverables
•EXTRA: Knowledge of social analytics tools e.g. Emplifi, Social Blade, Google Analytics
EU Passport or Right to work in Switzerland.
In the course of our recruitment and selection process, we may make your Personal Information available to third parties such as recruitment agency, intermediaries and other business partners.
MSC Cruises is the world‘s largest privately-owned cruise company and the number one cruise line in
Europe, South America, South Africa and the Gulf.
A game-changer in the world of cruises, MSC has built a global reputation as an innovator and has one of the
youngest cruise fleets.
MSC Cruises is a family-owned and family-run Company headquartered in Geneva, Switzerland and It is part of
the MSC Group, which encompasses world-leading maritime companies.
As a family who has found its fortunes at sea for over 300 years, protecting the oceans and the communities
that we visit is a top priority for us.
Having embarked on a never-ending journey of continuous improvement, MSC Cruises has integrated
environmental stewardship in all aspects of its operations. This commitment lies at the very heart of our
business.
We employ over 30,000 people worldwide. MSC Cruises is part of the MSC Group, which encompasses
world-leading maritime companies.
